Spotlight, Excerpt & Author Interview: The Demon, The Hero, and The City of Seven + Giveaway

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“Sometimes a little bad can do a lot of good.”

Welcome to the book tour for a hilarious fantasy debut called The Demon, The Hero, and the City of Seven by A.E. Kincaid! Read on for more info and a chance to win a $25 Amazon e-gift card!

The Demon, The Hero, and the city of seven_updated The Demon, The Hero, and The City of Seven

Mal & Reg Novel of Widdershins Book 1

by A.E. Kincaid

Publication Date: December 14th, 2021

Genre: Fantasy/ Humorous Fantasy

Sometimes a little bad can do a lot of good.

What happens when good and evil collide? They yell, “Ouch!” When you’re a demon who’s been magically connected to a human for eternity, life is bound to be annoying. But when that human is also an inept hero who tosses his lunch whenever he gets stressed out? Breaking the connection becomes priority one. Plus, there’s a mystery at the heart of their bond that needs unraveling. When the magical object that bound them broke, it weakened the barrier between Widdershins and the Underworld. The duo hopes to find a wizard in the City of Seven who will be able to help with both problems. Follow along as our demon, Lord Malgon and our hero, Sir Reginald make themselves unwelcome with fairies, humans, dwarves and giants—all while racing to get to the City of Seven before Mal’s supremely evil brother.

In this debut humorous fantasy adventure novel, Kincaid pairs an endearing cast of characters with expert world-building and laugh-out-loud dialogue. The Demon, The Hero, and The City of Seven will leave a Mal and Reg shaped stamp on your heart.

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In my 550 years of existence, I’m not sure I’ve ever met anyone who exasperates me more than Sir Reginald P. Asstradle, the ersatz Hero of Widdershins. When he speaks, I imagine drop-kicking him off a cliff. When he snores, I fantasize tossing him into a fiery volcano.  Don’t get me wrong—he’s a good lad. For a human, anyway. But when you are magically entangled with another being in such a way that putting just a few yards’ distance between the two of you triggers the spell to physically smash you back together? That can wear on anyone’s nerves. Like my nerves, for example. Right now.

Available on Amazon

Author Interview:

1. What inspired you to write this book? OR Tell us a little about how this story first came to be.
I wanted to write a short story to submit to an anthology for consideration, but I wasn’t sure what it was going to be about. All I knew was that the villain was supposed to be the main character. So one day I’m out for a walk, and I pass a place where I’d fallen off my bike a few years ago. Something I remembered vividly about the incident was nearly throwing up on a nearby front lawn. In fact, as I was thinking about it, almost every time I’d gotten seriously hurt in my life—my initial, adrenaline-fueled instinct was to throw up. I thought to myself, “Wow. I would have made a terrible hero.” And for some reason (probably because I had the idea of a villain MC in the back of my mind) I got this vision of a well-dressed, bored looking demon holding a bucket out for an inept human hero. It made me laugh…and that was the beginning of Mal and Reg.

2. What, if anything, did you learn when writing the book?
Two things. First is that even if you only write for 40 minutes a night after work and after your kid goes to sleep—you still eventually accumulate enough words for a whole book. 🙂 The second thing is that sometimes you get to the end and a big chunk of your story doesn’t work. It’s annoying and disheartening. But you can fix it. You just have to keep going.

3. What surprised you the most in writing it?
The thing that I’ve always had trouble with was committing to the details of a story. I’m always wondering, “Should I got back and give this person a brother?” and “Maybe I should start over and rework the magic system?” But with this story there was so much more clarity. The characters were stronger in my mind from the outset, and that made those types of decisions easier.

4. If it’s not a spoiler, what does the title mean?
Not a spoiler at all! The demon is Lord Malgon Belroth Kirranith and the hero is Sir Reginald P. Asstradle. They are the two main characters. Before the start of this book they broke a magic stone that left them physically bound for eternity—unless they can get to the City of Seven and get a wizard there to help them.

5. Were any of the characters inspired by real people? If so, do they know?
None of the characters were—but there really is a pub called Cock o’ the North in Hatfield in England. I went back in 2000 with a friend. It’s a really nice place (or at least it was then) and yet there was still a local guy outside trying drunkenly to hitch a horse to a wagon. It made an impression.

6. Do you consider the book to have a lesson or moral?
It’s got two lessons, I guess. The first is that you don’t necessarily have to become what you always assumed you would become. And the second is that sometimes a little bad can do a lot of good. The initial reference in the book has to do with poisons—how sometimes poisons plants and herbs are used to make medicines. But it has a deeper meaning within the book as well.

7. What is your favorite part of the book?
Anytime Mal and Reg are arguing. They are so fun (to me). 

8. Which character was most challenging to create? Why?
Reg, for sure. I wanted him to be naive, unsophisticated, and a bit of a pushover, but not a complete idiot (no matter what Mal thinks of him at first). It was a hard line to walk at times. 

9. What are your immediate future plans?
From a fiction writing perspective, I am in the process of writing the next book in this series. I hope to release it in the summer of 2022! 

About the Author

IMG_4273 2 By day I am the Creative Director at a branding studio in Iowa. By night I write humorous fantasy novels. In between I drink coffee to keep up with a small human, and try to convince my cat she’s not as great at dictation as she thinks she is. The Demon, The Hero, and the City of Seven is my first published novel.

A.E. Kincaid | Instagram | Twitter | FacebookTikTok


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Book Tour Schedule

December 20th

R&R Book Tours (Kick-Off)

Reads & Reels (Spotlight)

Balancing Books & Beauty (Review)

@by_hckilgour (Review)

@authormalmccartney (Review)

B is for Book Review (Spotlight)

Jessica Belmont (Spotlight)

December 21st

The Write Start (Interview)

@a.p.reading (Review)

 @books_inthecity (Review)

@happily_undignified (Review)

Bunny’s Book Reviews (Review)

  @NerdyFoxReads (Review)

@dany.alvy (Spotlight)

December 22nd

@hoardingbooks.herdingcats (Review)

@shufflez629 (Review)

@biblio.jojo (Review)

  @louturnspages (Review)

 @bookloverleah (Review)

The Livi Chronicles (Review)

December 23rd

Sadie’s Spotlights (Interview)

@ofmoviesandbooks (Review)

 @2manybooks2littletime (Review)

I Smell Sheep (Review)

Liliyana Shadowlyn (Review)

 @definitelynotreading (Review)

December 24th

 @librarybookmum_budgettale (Review) (Review)

@gryffindorbookishnerd (Review)

Rambling Mads (Spotlight)

Sophril Reads (Spotlight)

Book Tour Organized By:

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Spotlight: Creation, by Bjørn Larssen



Creation by Bjørn Larssen
Series: Why Odin Drinks (#1)
Published: August 18, 2021
Genre: Humorous Fantasy, Satire Norse Mythology retelling
Pages: 84
CW: Contains the word “ass-thetics”
POSSIBLE ULTIMATE TOUR EXPERIENCE TICKETS: Valhalla Awaits, Bring On The Magic, Simply Mythical


In the beginning there was confusion.

Ever woken up being a God, but not knowing how to God properly? Your brothers keep creating mosquitoes and celery and other, more threatening weapons. What can your ultimate answer be – the one that will make you THE All-Father and them, at best, the All-Those-Uncles-We-All-Have-But-Don’t-Talk-About?

“FML! The answer’s why I drink!” – Odin

Perfect for fans of Terry Pratchett, Neil Gaiman, Thomas Hobbes of Malmesbury, and Mrs Brown’s Boys.

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Author Info

Bjørn Larssen is a Norse heathen made in Poland, but mostly located in a Dutch suburb, except for his heart which he lost in Iceland. Born in 1977, he self-published his first graphic novel at the age of seven in a limited edition of one, following this achievement several decades later with his first book containing multiple sentences and winning awards he didn’t design himself. His writing is described as ‘dark’ and ‘literary’, but he remains incapable of taking anything seriously for more than 60 seconds.

Bjørn has a degree in mathematics and has worked as a graphic designer, a model, a bartender, and a blacksmith (not all at the same time). His hobbies include sitting by open fires, dressing like an extra from Vikings, installing operating systems, and dreaming about living in a log cabin in the north of Iceland. He owns one (1) husband and is owned by one (1) neighbourhood cat.





Book Blitz: A Cat’s Guide to Bonding with Dragons + Giveaway

This is my stop during the book blitz for A Cat’s Guide to Bonding with Dragons by Chris Behrsin. A Cat’s Guide to Bonding with Dragons is a humorous portal fantasy book aimed at adults, but suitable for younger generations as well.

In A Cat’s Guide to Bonding with Dragons a cat is whisked away from time and space into a land where he needs to defeat warlocks and learn to become a dragon rider.

And don’t miss the tour wide giveaway at the bottom of this post!

Limited time sale!
For a limited time only this book will be only 99 cents! You can grab your copy on Amazon.

A Cat’s Guide to Bonding with Dragons

A Cat’s Guide to Bonding with Dragons
(Dragoncat #1)
By Chris Behrsin
Genre: Humorous Fantasy
Age category: Middle Grade, Young Adult, New Adult to Adult.
Release Date: 28 December, 2020

The unlikely duo who might just save the world

Ben must be the hungriest cat ever…

One moment, he was enjoying a breakfast of salmon trimmings in his home in South Wales. The next, he was teleported across time and space onto the cold stone floor of an evil warlock.

Locked in the warlock’s tower through day and night, Ben may have to serve him for a while. He’ll hate this, especially having to hunt those infernal demon rats when the warlock doesn’t feed him well at all.

Meanwhile, in a distant academy, a dragon is bored out of her mind. Unable to wear a saddle, no human dares mount her. Is there anyone in this land who can ride her into battle against the forces of the evil warlocks? Somehow, she doubts she’ll ever find a suitable bond.

Unless there is another creature with enough dexterity to fulfil that role. One, perhaps, who is currently sprinting right out of a warlock’s front door…


Don’t miss the limited time discounted pricing for this book! It’s only 99 cents for a limited time.

Later Books in the series:

A Cat’s Guide to Meddling with Magic (Dragoncat #2)A Cat’s Guide to Saving the Kingdom (Dragoncat #3)


Chris Behrsin About the Author:
When Chris Behrsin isn’t out exploring the world, he’s behind a keyboard writing tales of dragons and magical lands. He was born into the genre through a steady diet of Terry Pratchett. His fiction fuses a love for fantasy and whimsical plots with philosophy and voyages into the worlds of dreams.

Author links:


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There is a tour wide giveaway for the book blitz of A Cat’s Guide to Bonding with Dragons. 3 winners will each win a $15 Amazon gift card!For a chance to win, enter the rafflecopter below:
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